Photography plays a major role in the success of your home sale. This is why you should always ask your real estate agent if they use high-end photography.
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Can photography affect your level of listing success in the real estate market? Actually, yes.
I was inspired to speak with you about photography today because of a book I read recently titled “Purple Cow: Transform Your Business by Being Remarkable” written by Seth Godin. This book is all about the uniqueness of both people and businesses. Those who stand out are referred to in the book as “Purple Cows.”
Photographer Michael Chan is a Purple Cow. He is a unique, intelligent man with a heart of gold, and who is passionate about creativity and his family. He started his own company, Heritage Media Network, and shoots real estate photography, as well as corporate headshots, weddings, and school photos. This Purple Cow does incredible things beyond that, though, working with drones and video as well.
Michael is the reason that I wanted to talk today about photography. Real estate photography is incredibly important because it can increase what you earn when you sell.
In this industry, 87% of all buyers look online prior to speaking with a real estate agent. They turn to Zillow and agents websites to look at specific properties for sale. With this many people looking online before talking to an agent, there are two main reasons that you should consider getting professional photography done for your home.
1. Humans are drawn to things that we find attractive. 61% of properties online receive more views based on photography. This means that high-end photography listings receive more views than the properties that we photographed using point-and-click cameras or cell phones. With only 15% of real estate agents using high-end photography, make sure that your agent is one of the minority so that you can get those additional views.
2. Pretty sells. 32% of properties that use high-quality photography sell faster than those that don't. And, homes that used high-end photography also sold for more money. This is because the longer a home is on the market, the lower the home will sell for because of price reductions.
If you are looking to sell your property, you should know that no matter the price of your listing, The Lander Team always offers high-end photography for it. If this is something you would be interested in, please feel free to contact me. I look forward to speaking to you soon.
I was inspired to speak with you about photography today because of a book I read recently titled “Purple Cow: Transform Your Business by Being Remarkable” written by Seth Godin. This book is all about the uniqueness of both people and businesses. Those who stand out are referred to in the book as “Purple Cows.”
Photographer Michael Chan is a Purple Cow. He is a unique, intelligent man with a heart of gold, and who is passionate about creativity and his family. He started his own company, Heritage Media Network, and shoots real estate photography, as well as corporate headshots, weddings, and school photos. This Purple Cow does incredible things beyond that, though, working with drones and video as well.
Michael is the reason that I wanted to talk today about photography. Real estate photography is incredibly important because it can increase what you earn when you sell.
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Real estate photography is incredibly important because it can help bring money to you when you are looking to sell.
”
Real estate photography is incredibly important because it can help bring money to you when you are looking to sell.
In this industry, 87% of all buyers look online prior to speaking with a real estate agent. They turn to Zillow and agents websites to look at specific properties for sale. With this many people looking online before talking to an agent, there are two main reasons that you should consider getting professional photography done for your home.
1. Humans are drawn to things that we find attractive. 61% of properties online receive more views based on photography. This means that high-end photography listings receive more views than the properties that we photographed using point-and-click cameras or cell phones. With only 15% of real estate agents using high-end photography, make sure that your agent is one of the minority so that you can get those additional views.
2. Pretty sells. 32% of properties that use high-quality photography sell faster than those that don't. And, homes that used high-end photography also sold for more money. This is because the longer a home is on the market, the lower the home will sell for because of price reductions.
If you are looking to sell your property, you should know that no matter the price of your listing, The Lander Team always offers high-end photography for it. If this is something you would be interested in, please feel free to contact me. I look forward to speaking to you soon.
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